Starting in 2016, Aaron partnered with Rally Health as title sponsor and simultaneously took the team to another level, both literally and figuratively. Rally Cycling has been Kelly Benefit Strategies-Medifast, KBS-Optum and Optum-KBS throughout its 11-year history. Unlike other professional sports, cycling team names often change with new sponsors, while the core of the organization remains in tact. This is the tier just below the WorldTour with the likes Team Sky and LottoNL-Jumbo, which compete in the Tour de France and other big European races. Rally Cycling is a UCI Professional Continental team based in the US. Which is to say he's making his mark on the sport through a unique approach to the pro-cycling-team model, namely that it's clean it provides quantifiable ROI to its sponsors and it's the very rare team that turns a profit. Either way, he is most certainly the Charles Aaron of US cycling. I'm not sure there is a Jerry Jones of cycling. But this is not the Jerry Jones of cycling. Indeed, he's the owner of a professional sports team. Team Owner Charles Aaron Rally Cycling/Sam WiebeĬharles Aaron is the owner of Rally Cycling.
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